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Supercharged, Ukie's new mission and strategy

Supercharged is the new 5-year Strategy and Action Plan from Ukie. We represent the most dynamic and fastest-growing entertainment medium in the world. UK-based games businesses constantly push the envelope – exploring new frontiers at the intersection of creativity, tech and community. From mobile to console, core to casual, our games continue to change billions of lives, all over the world, thanks in part to our world-leading reputation for new IP and innovation.

This strategy sets out how we will build on the last 30 years of meteoric success for the industry – continuing to drive new growth while starting to lay some long-term foundations which reflect the point of maturity we have reached. Our ambition is to grow Ukie over the next 3-5 years to reflect the growing visibility, influence and impact of our industry. Let’s work together to supercharge the future!


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